Register your new business name.

**ASIC Company Names: A Comprehensive Guide to Registering Your Business Name in Australia**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a name that is different from your legal name. In this article, we will explore the importance of registering your business name, the steps involved, and the benefits of using ASIC’s services.

### Why Register Your Business Name?

In Australia, registering your business name is mandatory if you conduct business under a name other than your own. This includes sole traders, partnerships, and companies. Registering your business name helps to protect your business identity and prevents others from using a similar name. It also allows you to trade under a name that is different from your legal name, which can be beneficial for branding and marketing purposes.

### How to Register Your Business Name

To register your business name, you can use ASIC’s online services or a private service provider. The Australian Government Business Registration Service combines several business and tax registrations in one place, making it easier to start a business. You can apply for an Australian Business Number (ABN) and register your business name online using ASIC Connect.

### ASIC’s Business Name Registration Process

1. **Check Name Availability**: Before registering your business name, you need to check if the name is available. You can use ASIC’s ‘Check name availability’ search to see if the name is already registered or similar to an existing name.
2. **Apply for an ABN**: If you don’t have an ABN, you need to apply for one before registering your business name.
3. **Register Your Business Name**: Once you have checked the name availability and applied for an ABN, you can register your business name online using ASIC Connect. You will need to provide your business details, including your name, address, and contact information.
4. **Pay the Registration Fee**: The registration fee for a business name in Australia is $42 for one year or $98 for three years.

### Benefits of Using ASIC’s Services

ASIC’s business name registration services offer several benefits, including:

* **Convenience**: You can register your business name online using ASIC Connect, which saves time and effort.
* **Security**: ASIC’s services ensure that your business name is protected and cannot be used by others.
* **Compliance**: Registering your business name with ASIC ensures that you are compliant with Australian business registration laws.

### Conclusion

Registering your business name in Australia is a crucial step in starting a new business. ASIC’s services provide a convenient and secure way to register your business name. By following the steps outlined above and using ASIC’s online services, you can ensure that your business operates under a name that is different from your legal name and protected from unauthorized use.

**Best Practice: Register Your Business Name in Australia**

For more information on registering your business name in Australia, visit [register.biz.au](https://register.biz.au). This service provides a comprehensive guide to registering your business name, including the steps involved and the benefits of using ASIC’s services.

Register your new business name.

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