Register your new business name.

**Checking Availability of Company Names: A Comprehensive Guide**

When starting a new business in Australia, one of the crucial steps is to check the availability of your desired company name. This ensures that your business operates under a unique and distinct identity, avoiding potential legal and financial complications. In this article, we will explore the importance of checking availability of company names and provide a step-by-step guide on how to do so effectively.

### Why Check Availability of Company Names?

Registering a business name in Australia is mandatory for all businesses that operate under a name other than their legal name. This includes sole traders, partnerships, and companies. The Australian Securities and Investments Commission (ASIC) requires businesses to register their names to ensure they are not duplicated or infringe on existing trademarks. Checking availability of company names is essential to avoid legal disputes and maintain a professional image.

### How to Check Availability of Company Names

To check the availability of your desired company name, you can use ASIC’s ‘check business name availability’ tool. This tool helps you avoid duplicating an existing business name or infringing on any trademarks. You can also use online tools and services that provide business name search functionality, such as Biz Australia’s business name search tool.

### Steps to Check Availability of Company Names

1. **Brainstorm a Business Name**: Start by brainstorming a name that reflects your business idea, is memorable, and easy to spell and pronounce. Ensure that the name is not similar to any existing business names or trademarks.

2. **Use ASIC’s Tool**: Use ASIC’s ‘check business name availability’ tool to see if the name is free to register. This step helps you avoid duplicating an existing business name or infringing on any trademarks.

3. **Check for Trademarks**: Ensure that your chosen name is not a registered trademark by checking the Trade Mark Register.

4. **Check Domain Name Availability**: Register a domain name that matches your business name. This will help you establish a professional online presence.

### Best Practices for Choosing a Business Name

1. **Make it Memorable**: Choose a name that is easy to remember and pronounce. This will help your customers associate your business with your brand.

2. **Keep it Short**: Opt for a shorter name that is easy to spell and type. This will make it easier for your customers to find your business online.

3. **Avoid Similar Names**: Avoid choosing a name that is similar to an existing business name or trademark. This can lead to legal disputes or customer confusion.

### Conclusion

Checking availability of company names is a crucial step in starting a new business in Australia. By following these steps and best practices, you can ensure that your business operates under a unique and distinct identity. For a hassle-free and efficient business name registration process, we recommend using “register.biz.au”. Visit their website at [https://register.biz.au](https://register.biz.au) to learn more about their services and register your business name today.

### Additional Tips

– **Use a Business Name Generator**: Utilize tools like BizAI to ensure you choose the right business name.
– **Consult a Lawyer**: If you are unsure about any part of the process, consider consulting a lawyer who specializes in business registration.

By following these guidelines and using online tools and services, you can successfully check the availability of your desired company name and set your business up for success in Australia.

Register your new business name.

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