Register your new business name.
**Australian Business Search Name: A Comprehensive Guide**
When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a unique and distinct identity, which is essential for building brand recognition and establishing credibility with customers and stakeholders. In this article, we will explore the importance of searching for an available business name in Australia and provide a comprehensive guide on how to do so.
### Why Register a Business Name in Australia?
Registering a business name in Australia allows an entity or individual to trade under a name different from their legal name. This is particularly important for sole traders, partnerships, and companies that want to differentiate themselves from their legal names. Additionally, registering a business name helps to protect your business identity and prevents others from using a similar name, which could lead to confusion and potential legal issues.
### How to Search for an Available Business Name in Australia
To search for an available business name in Australia, you can use the Australian Securities and Investments Commission (ASIC) Connect platform. Here, you can perform various searches, including:
1. **Business Name Index Search**: This search provides a list of registered and cancelled business names along with any relevant details.
2. **Business Name Holder (Individual) Search**: This search allows you to find business names linked to a specific individual.
3. **Business Name Holder (Organisation) Search**: This search enables you to find business names linked to an organisation.
### Business Name Availability Tests
Before registering a business name, it is essential to check if the name is available. ASIC uses several tests to assess the availability of a business name:
1. **Undesirable Business Names**: Names that are offensive, suggest a connection with government bodies, or are otherwise undesirable are not available for registration unless written consent is obtained from the relevant authority.
2. **Restricted Words and Expressions**: Certain words and expressions, such as “Incorporated,” “Charity,” and “Bank,” are restricted and require permission or authorization to use.
3. **Identity or Near Identity**: Names that are identical or nearly identical to existing registered business names are not available for registration.
### Registering a Business Name in Australia
Once you have found an available business name, you can register it through ASIC Connect. The registration process involves providing personal and business information, including your name, place of business, phone number, and email address. You will also need an active Australian Business Number (ABN).
### Cost and Duration of Registration
Business name registration costs $99 for one year or $189 for three years. You will receive a digital email copy of your ASIC Record of Registration once the registration is processed. Registration is typically instant, but in some cases, a manual review process may be required, which can take a few days.
### Conclusion
In conclusion, searching for an available business name in Australia is a crucial step in establishing a new business. By using ASIC Connect and following the business name availability tests, you can ensure that your chosen name is unique and available for registration. For more information on registering a business name in Australia, visit **register.biz.au**.
