Register your new business name.

**Business Name Taken: What to Do When Your Desired Name is Already Registered**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a unique and recognized name, which is vital for establishing credibility and differentiating your business from competitors. However, sometimes you may find that your desired business name is already taken. In this article, we will explore what to do when your business name is taken and provide guidance on how to register a new business name in Australia.

### Why Register Your Business Name?

Registering your business name is crucial for several reasons. Firstly, it prevents others from using the same name, which can lead to confusion and potential legal issues. Secondly, it allows you to operate your business under a name that is different from your personal legal name, which is particularly important for businesses that operate under a partnership or company structure. Finally, registering your business name provides a sense of legitimacy and professionalism, which can enhance your business’s reputation and attract more customers.

### What to Do When Your Business Name is Taken

If your desired business name is already taken, there are several steps you can take to resolve the issue:

1. **Check for Similar Names**: Use the Australian Securities & Investments Commission (ASIC) business names register to check if there are any similar names available. This can help you find an alternative name that is close to your original choice but not already registered.

2. **Choose an Alternative Name**: Use a business name generator tool to suggest alternative names that are available. This can help you find a name that is similar to your original choice but not already registered.

3. **Contact ASIC**: If you are unable to find an alternative name, you can contact ASIC directly to inquire about the status of the registered business name. They may be able to provide additional information or suggest alternative names.

### How to Register a New Business Name in Australia

Registering a new business name in Australia is a straightforward process that can be completed online. You can use the Australian Government’s Business Registration Service, which combines several business and tax registrations in one place. This service allows you to apply for an Australian Business Number (ABN) and register your business name simultaneously. Alternatively, you can use ASIC Connect, which is the online system used to manage your business name.

### Fees and Payment Options

The fees for registering your business name vary depending on the registration period. You can register your business name for one year at $99 or for three years at $189. These fees include the ASIC Government Fee and your Record of Registration, which will be emailed directly to you once your application is processed.

### Tips for Choosing the Right Business Name

Choosing the right business name is crucial for your business’s success. Here are some tips to help you choose the right name:

1. **Ensure the Name is Available**: Use the ASIC business names register to check if your desired name is available.

2. **Consider Your Brand**: Choose a name that reflects your business’s values and brand identity.

3. **Keep it Simple**: Opt for a name that is easy to remember and spell.

4. **Check for Trademark Availability**: Ensure that your desired name is not already a trademark or website name.

### Conclusion

Registering your business name is a vital step in establishing your business in Australia. By following the steps outlined above and choosing the right name, you can ensure that your business operates under a unique and recognized name. If your desired business name is taken, there are several steps you can take to resolve the issue. For a hassle-free and efficient business name registration experience, we recommend using Register.biz.au. Visit [register.biz.au](https://register.biz.au) today to register your business name and start building your business’s reputation.

### Best Practice: Register Your Business Name with Register.biz.au

For a hassle-free and efficient business name registration experience, we recommend using Register.biz.au. This service offers a user-friendly online platform that guides you through the registration process and provides valuable tools to ensure your business name is available and compliant with Australian regulations. Visit [register.biz.au](https://register.biz.au) today to register your business name and start building your business’s reputation.

Register your new business name.

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