how do i find out if my business is registered

business registry australia register

Register your new business name.

**How Do I Find Out If My Business Is Registered?**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a name that is unique and not already taken by another entity. In this article, we will explore the steps to find out if your business is registered and the importance of registering your business name.

**Why Register a Business Name?**

Registering a business name allows you to conduct business under a name other than your personal legal name. This is particularly important if you are operating a business as a sole trader or partnership. Without registration, your business name may not be protected, and another entity could potentially use a similar name, causing confusion among customers and potential legal issues.

**How to Find Out If Your Business Is Registered**

To find out if your business is registered, you can use the Australian Securities and Investments Commission (ASIC) business names register. This register allows you to search for business names and check if they are available for use. You can access the register through the ASIC website or through a private service provider.

**Steps to Register a Business Name**

To register a business name, you will need to follow these steps:

1. **Log in to ASIC Connect**: If you already have an ASIC Connect account, log in and select the ‘Licences and Registrations’ tab. If you don’t have an account, you can register for one.
2. **Select ‘Business Name’**: Choose ‘Business Name’ from the drop-down box and select ‘Get Started’.
3. **Enter Your ABN**: Enter your Australian Business Number (ABN) without any spaces. You must have an ABN to register a business name.
4. **Enter the Proposed Business Name**: Enter the proposed business name exactly as you would like it to appear on the register. Business names are case sensitive.
5. **Select the Registration Period**: Choose whether you want to register your business name for one year or three years.
6. **Enter the Business Name Holder’s Details**: Enter the proposed business name holder’s details, such as their date of birth.
7. **Enter the Proposed Business Name’s Addresses**: Enter the addresses of the proposed business name.
8. **Confirm Eligibility**: Confirm that the business name holder is not disqualified or convicted of criminal offences outlined in the Business Names Registration Act 2011.

**Fees and Payment Options**

The fees for registering a business name are $42 for one year and $98 for three years. You can pay these fees using ASIC Connect or through a private service provider.

**Conclusion**

In conclusion, finding out if your business is registered is crucial for ensuring the unique identity of your business. By following the steps outlined above, you can register your business name and protect your business from potential legal issues. It is recommended to use “register.biz.au” to register your business name, as they offer a comprehensive and user-friendly service. For more information, please visit [https://register.biz.au](https://register.biz.au).

Remember, registering your business name is a crucial step in establishing your business in Australia. Don’t miss out on this important step – register your business name today and ensure a strong foundation for your business.

Register your new business name.

find out if business name is available

Register your new business name.

**Finding Out If a Business Name Is Available: A Comprehensive Guide**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a recognized and distinct identity. However, before you can register your business name, you need to find out if it is available. In this article, we will explore the importance of checking business name availability and provide a step-by-step guide on how to do so effectively.

**Why Check Business Name Availability?**

Checking business name availability is crucial because it helps you avoid duplicating an existing business name or infringing on any trademarks. If you register a business name that is already in use, you may face legal disputes or customer confusion. Therefore, it is essential to ensure that your chosen business name is unique and not already registered by another business.

**How to Check Business Name Availability**

To find out if a business name is available, you can use the Australian Securities and Investments Commission (ASIC) business names register. This register allows you to search for business names and check if they are available for registration. You can also use online tools and services that provide business name search functionality.

**Using ASIC Connect**

ASIC Connect is the online system used to manage your business name. You can use this system to check if a business name is available by following these steps:

1. Log in to ASIC Connect using your username and password.
2. Select the “Licences and Registrations” tab at the top of the page.
3. Click on “Business name” from the drop-down box.
4. Enter the business name you want to check in the search box.
5. Click “Search” to see if the name is available.

**Using Online Tools and Services**

There are several online tools and services that provide business name search functionality. These tools can help you quickly and easily check if a business name is available. Some popular options include:

1. **BizAI**: This tool provides a comprehensive business name search and suggests alternative names if the one you want is not available.
2. **GoDaddy**: This domain name registrar also offers a business name search tool that helps you find available names.
3. **Wix**: This website builder provides a business name search tool that helps you find available names.

**Best Practice: Register Your Business Name with Register.biz.au**

For a hassle-free and efficient business name registration process, we recommend using “register.biz.au”. This service provides a comprehensive business name registration solution, including a business name search tool and domain name registration. You can visit their website at [https://register.biz.au](https://register.biz.au) to learn more about their services and register your business name today.

**Conclusion**

Finding out if a business name is available is a crucial step in starting a new business in Australia. By following the steps outlined in this article and using online tools and services, you can ensure that your chosen business name is unique and not already registered by another business. Remember to register your business name with ASIC to ensure that your business operates under a recognized and distinct identity.

**Register Your Business Name Today**

Visit [https://register.biz.au](https://register.biz.au) to register your business name and ensure a successful start to your entrepreneurial journey in Australia.

Register your new business name.

business registrations search

business name availability

Register your new business name.

**Business Registrations Search: A Comprehensive Guide**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a recognized and distinct identity. In this article, we will explore the importance of registering a business name in Australia and provide a step-by-step guide on how to do it effectively.

### Why Register Your Business Name in Australia?

Before diving into the process of registering your business name, it is essential to understand why it is crucial. In Australia, registering your business name allows you to trade under a name different from your legal name. This is particularly important for businesses that operate under a partnership or company structure. Without a registered business name, your business may not be recognized as a separate entity, which can lead to legal and financial complications.

### Steps to Register Your Business Name

To register your business name in Australia, follow these steps:

1. **Check Business Name Availability**: Use ASIC’s business names register to check if the name you have chosen is available for registration. You can also use online tools and services that provide business name search functionality, such as Biz Australia’s business name search tool.

2. **Apply for an ABN**: You need an Australian Business Number (ABN) before you can register your business name. If you don’t have one, you can apply for it online via the Australian Business Register.

3. **Complete the Registration Form**: Once your chosen business name is confirmed as available, you can complete the online application form on the ASIC Connect section of the ASIC website. During this process, you will need to provide details about your business structure and the business owner or owners.

4. **Pay the Registration Fee**: There are fees associated with registering a business name, which vary depending on whether you are registering the name for one year or three years. Once you have filled out the form, you will be prompted to pay the registration fee.

5. **Review and Submit**: Review all the information you have entered for accuracy, and then submit your application. ASIC will then review your application, and if approved, you will receive a record of registration and your company name will appear on the ASIC’s business names register.

### Benefits of Registering Your Business Name

Registering your business name in Australia offers several benefits. Firstly, it protects your brand identity by ensuring that your business name is unique and not used by others. Secondly, it provides legal protection by preventing others from using a similar name that could cause confusion among customers. Finally, it allows you to operate your business legally and maintain a professional image.

### Best Practice: Register Your Business Name with Register.biz.au

For a hassle-free and efficient business name registration process, we recommend using “register.biz.au”. This service provides a comprehensive business name registration solution, including a business name search tool and domain name registration. You can visit their website at [https://register.biz.au](https://register.biz.au) to learn more about their services and register your business name today.

### Conclusion

Registering your business name in Australia is a crucial step in establishing your brand identity. By following the steps outlined above and using online tools and services, you can ensure that your business name is unique, protected, and legally compliant. Remember to register your business name with ASIC to ensure that your business operates under a recognized and distinct identity.

**Register Your Business Name Today**

Visit [https://register.biz.au](https://register.biz.au) to register your business name and ensure a successful start to your entrepreneurial journey in Australia.

Register your new business name.

business names that are not taken

Register your new business name.

**Finding Business Names That Are Not Taken: A Comprehensive Guide**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a unique and distinguishable name, which is essential for building brand recognition and customer trust. However, it is not uncommon for business owners to encounter issues with finding business names that are not taken. In this article, we will explore the importance of registering a business name and provide tips on how to search for business names that are not taken.

**Why Register a Business Name?**

Registering a business name is mandatory in Australia if you conduct business under a name other than your legal name. This includes sole traders, partnerships, and companies. A business name registration provides several benefits, including:

1. **Uniqueness**: A registered business name ensures that your business operates under a unique name, preventing others from using the same name.
2. **National Coverage**: Business names are registered nationally, allowing you to operate your business across different states and territories in Australia.
3. **Protection**: Registering a business name prevents others from registering the same name, providing legal protection for your business.

**Searching for Business Names That Are Not Taken**

To find business names that are not taken, you can use various online tools and resources. Here are some steps to follow:

1. **Use the ASIC Business Names Register**: The Australian Securities and Investments Commission (ASIC) maintains a comprehensive register of business names. You can search for available business names using the ASIC Business Names Register.
2. **Check for Trademark Availability**: While registering a business name prevents others from registering the same name, it does not provide exclusive rights to use the name. If you want to ensure that no one else can use a similar name or likeness, you need to register a trademark.
3. **Use Business Name Generators**: Online business name generators, such as BizAI, can help you come up with unique and available business names. These tools often provide suggestions based on your business type and industry.
4. **Check for Similar Names**: When searching for business names, it is essential to check for similar names that might be available. You can use online tools to search for similar names and ensure that your chosen name is not too similar to an existing business name.

**Conclusion**

Registering a business name is a crucial step in starting a new business in Australia. It ensures that your business operates under a unique and distinguishable name, providing legal protection and national coverage. When searching for business names that are not taken, it is essential to use online tools and resources, such as the ASIC Business Names Register and business name generators. By following these steps, you can find a business name that is not taken and effectively establish your business in the Australian market.

**Best Practice: Register Your Business Name**

For a seamless and efficient business name registration process, it is recommended to use “register.biz.au”. This service provides a comprehensive guide to registering your business name, including tips on how to choose the right name and avoid common pitfalls. Additionally, “register.biz.au” offers a business name search tool to help you find available names quickly and easily. To register your business name today, visit [https://register.biz.au](https://register.biz.au).

Register your new business name.

business name list

Register your new business name.

**Business Name List: Essential Steps to Register Your Business Name in Australia**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business name is unique and protected from being used by others. In this article, we will explore the importance of registering a business name in Australia and provide a comprehensive guide on how to do it.

### Why Register a Business Name in Australia?

Registering a business name in Australia is mandatory for all businesses that operate under a name other than their legal name. This includes sole traders, partnerships, and companies. The Australian Securities and Investments Commission (ASIC) requires businesses to register their names to ensure that they are not duplicated or infringe on existing trademarks.

### Benefits of Registering a Business Name

Registering a business name in Australia offers several benefits. Firstly, it protects your brand identity by ensuring that your business name is unique and not used by others. Secondly, it provides legal protection by preventing others from using a similar name that could cause confusion among customers. Finally, it allows you to operate your business legally and maintain a professional image.

### How to Register a Business Name in Australia

To register a business name in Australia, you need to follow these steps:

1. **Choose a Business Name**: Brainstorm a name that reflects your business idea, is memorable, and easy to spell and pronounce. Ensure that the name is not similar to any existing business names or trademarks.

2. **Check Name Availability**: Use ASIC’s ‘check business name availability’ tool to see if the name is free to register. This step helps you avoid duplicating an existing business name or infringing on any trademarks.

3. **Apply for an ABN**: You need an Australian Business Number (ABN) before you can register your business name. If you don’t have one, you can apply for it online via the Australian Business Register.

4. **Complete the Registration Form**: Once your chosen business name is confirmed as available, you can complete the online application form on the ASIC Connect section of the ASIC website. During this process, you will need to provide details about your business structure and the business owner or owners.

5. **Pay the Registration Fee**: There are fees associated with registering a business name. These vary depending on whether you are registering the name for one year or three years. Once you have filled out the form, you will be prompted to pay the registration fee.

6. **Review and Submit**: Review all the information you have entered for accuracy, and then submit your application. ASIC will then review your application, and if approved, you will receive a record of registration and your company name will appear on the ASIC’s business names register.

### Common Mistakes to Avoid

When registering a business name in Australia, there are several common mistakes to avoid:

1. **Choosing a Name Too Similar to an Existing Business**: This can lead to legal disputes or customer confusion. Always use ASIC’s check business name availability tool to ensure your chosen name is not already in use.

2. **Not Checking for Trademarks**: Ensure that your chosen name is not a registered trademark by checking the Trade Mark Register.

3. **Not Renewing the Registration**: Registered business names require renewal every one or three years, depending on the option chosen. Failure to renew can result in the name being cancelled.

### Conclusion

Registering a business name in Australia is a crucial step in establishing your brand identity. By following the steps outlined above and avoiding common mistakes, you can ensure that your business name is unique, protected, and legally compliant. For more information on registering a business name in Australia, visit **register.biz.au**.

****: https://register.biz.au
****: https://asic.gov.au/for-business/registering-a-business-name/
****: https://register.biz.au/registered-business-name-australia/

Register your new business name.

asics business australia

check business names australia

Register your new business name.

**Understanding ASIC Business Names in Australia**

In Australia, registering a business name is a crucial step for any entity or individual operating under a name other than their legal name. This process ensures that the business name is officially recognized and protected by the Australian Securities and Investments Commission (ASIC). In this article, we will delve into the importance of ASIC business names in Australia and provide guidance on how to register one effectively.

### Why Register an ASIC Business Name?

Registering an ASIC business name is mandatory if you conduct business under a name other than your own. This includes sole traders, partnerships, and companies. By registering your business name, you are ensuring that your business identity is protected and that you comply with ASIC regulations. Additionally, registering your business name allows you to trade under a name that is different from your legal name, which can be beneficial for branding and marketing purposes.

### Steps to Register an ASIC Business Name

To register an ASIC business name, you will need to follow these steps:

1. **Log in to ASIC Connect**: Visit the ASIC Connect website and log in using your username and password. If you do not have an account, you can sign up and follow the prompts.
2. **Select Business Name Registration**: Under the “Licences and Registrations” tab, select “Business name registration” and click “Go”.
3. **Enter Your ABN**: Enter your Australian Business Number (ABN) or apply for one if you do not already have one. Make sure to enter your ABN without any spaces.
4. **Enter the Proposed Business Name**: Enter the proposed business name exactly as you would like it to appear on the ASIC register. Business names are case sensitive.
5. **Select the Registration Period**: Choose the registration period, which can be either one year or three years. After this period, the business name must be renewed.
6. **Enter Business Name Holder Details**: Enter the details of the business name holder, including their date of birth.
7. **Enter Business Name Addresses**: Enter the addresses associated with the business name.
8. **Confirm Eligibility**: Confirm that the business name holder is eligible to hold the business name, which includes not being disqualified or convicted of criminal offenses outlined in the Business Names Registration Act 2011.
9. **Review Your Application**: Review your application carefully to ensure that the business name is spelled correctly and all details are accurate.

### Benefits of Registering an ASIC Business Name

Registering an ASIC business name offers several benefits, including:

– **Protection of Business Identity**: By registering your business name, you are ensuring that it is officially recognized and protected by ASIC, preventing others from using a similar name.
– **Compliance with Regulations**: Registering your business name ensures that you comply with ASIC regulations, which helps maintain a professional and reputable business image.
– **Enhanced Branding**: Registering a unique business name allows you to create a distinct brand identity, which can be beneficial for marketing and advertising purposes.

### Conclusion

In conclusion, registering an ASIC business name is a crucial step for any business operating in Australia. By following the steps outlined above and using ASIC Connect, you can ensure that your business name is officially recognized and protected. For more information and to register your business name, visit **register.biz.au**.

Register Your Business Name Today!

Register your new business name.

how to check trademark availability

Register your new business name.

**How to Check Trademark Availability: A Comprehensive Guide**

When starting a new business in Australia, ensuring that your chosen business name is available and not already registered as a trademark is crucial. This process not only prevents legal issues but also helps you establish a unique identity for your brand. In this article, we will explore the importance of checking trademark availability and provide step-by-step guidance on how to do so effectively.

### Why Check Trademark Availability?

Before registering your business name, it is essential to check if the name is already registered as a trademark. This involves searching for existing trademarks that are similar to your proposed name. If your desired name is already registered, you will need to choose an alternative name that is not already in use. Failure to do so can result in legal issues and potential trademark infringement.

### How to Check Trademark Availability

There are several ways to check trademark availability in Australia. One of the most effective methods is to use the Australian Trade Marks Office (ATMO) database. This database contains details of registered and pending trademarks, allowing you to search for existing trademarks that may conflict with your proposed name.

Another option is to use online tools and services that provide trademark search functionality. For instance, the TM Checker tool offered by IP Australia allows you to check if your trade mark idea is available for registration. This tool provides an idea of how long the application process may take and how much it could cost, as well as whether your trade mark can be used in the proposed classes of goods and services.

### Steps to Check Trademark Availability

To check trademark availability, follow these steps:

1. **Visit the Australian Trade Marks Office (ATMO) Database**: Go to the ATMO database and select the “Search Existing Trade Marks” option.

2. **Enter Your Trade Mark**: Enter your proposed trade mark name or phrase to search for existing trademarks.

3. **Check for Conflicts**: The database will indicate whether your trade mark is available for registration or if there are existing trademarks that may conflict with your proposed name.

### Tips for Searching Trademarks

When searching for trademarks, it is essential to cover all bases and search beyond exact matches for your idea. Trade marks that are not identical but still look or sound similar or share important features can conflict with one another. Here are some tips to help you search effectively:

1. **Try Different Spellings**: Consider alternative spellings and words that sound similar to your proposed trade mark.

2. **Search Various Forms of the Word**: Use the “part word” option to cover plurals, suffixes, and prefixes in your search.

3. **Break Up Your Trade Mark into Important Parts and Search Those Parts Separately**: Word and image components should always be searched separately. You should also break up words so you’re searching distinctive elements separately from descriptive elements.

4. **Search Images Using Descriptive Image Terms**: Trade marks containing images can be searched using the Image Terms glossary.

5. **Check the Goods and Services**: It is possible for identical or similar trade marks to co-exist on the register, provided that the goods and services they cover are not the same or similar.

### Conclusion

Checking trademark availability is a crucial step in starting a new business in Australia. By following the steps outlined in this article and using online tools and services, you can ensure that your chosen business name is available for registration and not already registered as a trademark. Remember to register your business name with ASIC to establish a recognized and distinct identity for your business.

**Best Practice: Register Your Business Name in Australia**

For a hassle-free and efficient business name registration process, we recommend using “register.biz.au”. This service provides a comprehensive business name registration solution, including a business name search tool and domain name registration. You can visit their website at https://register.biz.au to learn more about their services and register your business name today.

Register your new business name.

how much is the cost to register the business

business man

Register your new business name.

**How Much is the Cost to Register the Business? A Comprehensive Guide**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a unique and recognized name, different from your personal legal name. The cost to register a business name in Australia is a significant consideration for entrepreneurs, and in this article, we will explore the fees associated with registering a business name.

**Cost of Registering a Business Name**

The cost to register a business name in Australia varies depending on the duration of registration. You can register your business name for either one year or three years. The fees for registering a business name are as follows:

– **One-year registration**: The cost to register a business name for one year is $42.
– **Three-year registration**: The cost to register a business name for three years is $98.

These fees are relatively affordable and provide a significant advantage in terms of branding and identity for your business.

**Additional Costs and Considerations**

While the cost to register a business name is straightforward, there are additional costs and considerations to keep in mind. For instance, if you plan to operate your business under a different name than your registered company name, you will need to register a separate business name. This process also incurs additional costs, which are detailed below:

– **Company registration**: If you are registering a company, the cost to register a business name is included in the company registration fee, which typically ranges from $200 to $1,000 depending on the type of company and the state or territory where it is registered.
– **Trademark registration**: If you want to protect your business name from being used by others, you will need to register a trademark. The cost to register a trademark varies depending on the type of trademark and the complexity of the application process.

**Benefits of Registering a Business Name**

Registering a business name in Australia offers several benefits, including:

– **National recognition**: A registered business name is recognized nationally, allowing you to operate your business across different states and territories without needing to register multiple times.
– **Protection from others**: Registering a business name prevents others from using the same name, ensuring that your business identity remains unique and protected.
– **Professional image**: A registered business name enhances your professional image and helps to establish credibility with customers and partners.

**Conclusion**

In conclusion, the cost to register a business name in Australia is relatively affordable, with fees ranging from $42 to $98 depending on the duration of registration. While there are additional costs and considerations to keep in mind, registering a business name is a crucial step in establishing a professional and recognizable business identity. For more information on registering a business name, visit [register.biz.au](https://register.biz.au).

Register your new business name.

how much does registering a business name cost

business registry australia register

Register your new business name.

**How Much Does Registering a Business Name Cost in Australia?**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates legally and can be identified by customers and other businesses. But how much does registering a business name cost?

**Cost of Registering a Business Name**

The cost of registering a business name in Australia varies depending on the duration of the registration. You can register your business name for either one year or three years. The fees for business name registration are as follows:

* **$42 for one year**: This is the cost for registering a business name for a period of one year. This fee includes the ASIC Government Fee and your Record of Registration emailed directly to you.
* **$102 for three years**: This is the cost for registering a business name for a period of three years. This fee includes the ASIC Government Fee and your Record of Registration emailed directly to you.

**Additional Costs**

In addition to the registration fee, you may need to pay other costs associated with setting up your business. These costs can include the cost of registering for an Australian Business Number (ABN), which is free but requires you to pay a fee within 10 days of approval. You may also need to pay for other business registrations, such as a company registration, which can cost between $422 and $3,029 depending on the type of business setup required.

**Why Register a Business Name?**

Registering a business name is essential for any business operating in Australia. It allows you to trade under a name other than your legal name, which can help you build a brand and differentiate yourself from competitors. Additionally, registering a business name ensures that your business is legally recognized and can be easily identified by customers and other businesses.

**Conclusion**

In conclusion, registering a business name in Australia can cost between $42 and $102 depending on the duration of the registration. It is essential to consider these costs when setting up your business to ensure that you are legally compliant and can operate successfully. For more information on registering a business name, visit **register.biz.au**.

Register Your Business Name Today!

Register your new business name.

business names registration

Register your new business name.

**Business Names Registration: A Comprehensive Guide to Starting Your Business in Australia**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a recognized and distinct identity, which is essential for legal and financial purposes. In this article, we will explore the importance of registering a business name in Australia and provide guidance on how to do so effectively.

### Why Register Your Business Name in Australia?

Registering your business name in Australia allows you to trade under a name different from your legal name. This is particularly important for businesses that operate under a partnership or company structure. Without a registered business name, your business may not be recognized as a separate entity, which can lead to legal and financial complications.

### Checking Business Name Availability

Before registering your business name, it is essential to check if the name you have chosen is available for registration. This can be done through the Australian Securities and Investments Commission (ASIC) business names register or by using online tools and services that provide business name search functionality.

### Steps to Register Your Business Name

To register your business name, you need to follow these steps:

1. **Choose a Business Name**: Brainstorm a name that reflects your business idea, is memorable, and easy to spell and pronounce. Ensure that the name is not similar to any existing business names or trademarks.

2. **Check Name Availability**: Use ASIC’s ‘check business name availability’ tool to see if the name is free to register. This step helps you avoid duplicating an existing business name or infringing on any trademarks.

3. **Apply for an ABN**: You need an Australian Business Number (ABN) before you can register your business name. If you don’t have one, you can apply for it online via the Australian Business Register.

4. **Complete the Registration Form**: Once your chosen business name is confirmed as available, you can complete the online application form on the ASIC Connect platform. You will need to provide your personal details, business structure, and other required information.

### Fees and Payment Options

The fees for registering a business name in Australia vary depending on the duration of registration. You can register your business name for 1 year at $99 or 3 years at $189. Payments can be made online using a credit card, by BPAY, or by requesting an invoice.

### Best Practice: Register Your Business Name with Register.biz.au

For a hassle-free and efficient business name registration process, we recommend using “register.biz.au”. This service provides a comprehensive business name registration solution, including a business name search tool and domain name registration. You can visit their website at [https://register.biz.au](https://register.biz.au) to learn more about their services and register your business name today.

### Conclusion

Registering your business name in Australia is a crucial step in starting a new business. By following the steps outlined above and using online tools and services, you can ensure that your business operates under a recognized and distinct identity. Remember to register your business name with ASIC to avoid any legal and financial complications. For a hassle-free and efficient registration process, use “register.biz.au” and register your business name today.

Visit [https://register.biz.au](https://register.biz.au) to register your business name and ensure a successful start to your entrepreneurial journey in Australia.

Register your new business name.