Register your new business name.

**Company Lookup: A Comprehensive Guide to Finding Your Business in Australia**

When starting a new business in Australia, one of the crucial steps is to ensure that your company is properly registered. This process involves searching for your business name to see if it is available and then registering it with the relevant authorities. In this article, we will explore the process of company lookup and provide a comprehensive guide to help you find your business in Australia.

### Understanding Company Lookup

Company lookup is the process of searching for a business name to determine if it is available for registration. This is an essential step in the business registration process as it helps you avoid using a name that is already in use by another business. In Australia, the Australian Securities and Investments Commission (ASIC) maintains a register of business names, which you can use to search for your business name.

### How to Conduct a Company Lookup

To conduct a company lookup, you can use the ASIC Connect system, which is an online platform that allows you to search for business names and register your business. Here are the steps to follow:

1. **Log in to ASIC Connect**: If you already have an ASIC Connect account, log in to the system. If not, you can sign up for an account.
2. **Select the ‘Licences and Registrations’ Tab**: Once logged in, select the ‘Licences and Registrations’ tab at the top of the page.
3. **Choose ‘Business Name’**: From the drop-down box, select ‘Business Name’ to begin your search.
4. **Enter Your Business Name**: Enter your business name in the search field and click ‘Search’.
5. **Review Results**: Review the search results to see if your business name is available.

### Why Company Lookup is Important

Conducting a company lookup is crucial for several reasons:

1. **Avoid Conflicts**: By searching for your business name, you can avoid conflicts with other businesses that may be using the same name.
2. **Ensure Uniqueness**: A unique business name helps your business stand out and differentiate itself from competitors.
3. **Compliance**: Registering your business name ensures compliance with Australian business registration laws.

### Best Practices for Company Lookup

Here are some best practices to keep in mind when conducting a company lookup:

1. **Use a Business Name Generator**: Use a business name generator to come up with a list of potential business names. This can help you avoid using a name that is already in use.
2. **Check for Trademark Availability**: Check if the name you have chosen is available as a trademark. This can help you avoid potential legal issues.
3. **Check for Domain Name Availability**: Check if the domain name corresponding to your business name is available. This can help you secure your online presence.

### Conclusion

In conclusion, conducting a company lookup is an essential step in the business registration process in Australia. By following the steps outlined above, you can ensure that your business name is unique and available for registration. For more information on registering your business name, visit **[register.biz.au](https://register.biz.au)**.

Register your new business name.

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