Register your new business name.
**How Can You Check If a Business Name Is Taken?**
When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a unique and distinct identity. However, it is essential to check if the name you have chosen is already taken by another business. Here are the steps you can follow to check if a business name is taken:
### Using ASIC’s Business Name Search Tool
The Australian Securities and Investments Commission (ASIC) provides a free business name search tool that allows you to check if a name is available for registration. You can visit ASIC’s website and use the “Check name availability” search function to see if your proposed business name is taken. This tool will give you immediate results, indicating whether the name is available, pending, or already registered.
### Checking for Similar Business Names
In addition to checking if the exact name is taken, it is also important to search for similar business names. This can help you identify potential competitors and avoid confusion among customers. You can use ASIC’s business name search tool to search for names that are similar to your proposed name.
### Checking for Domain Names
Another crucial aspect to consider is the availability of the domain name corresponding to your business name. You can use a domain name search tool to check if the domain name is available. If it is not, you may need to choose a different name or negotiate with the existing domain name owner.
### What to Do If Your Business Name Is Taken
If your business name is taken, there are several options you can consider:
1. **Negotiate with the Existing Business Owner**: If the existing business owner is willing to sell the trademark or domain name, you can negotiate a deal. However, this may be challenging if the existing business has invested heavily in the brand.
2. **Choose a Different Name**: You can choose a different name that is not already taken. This may require some creative thinking and research to find a name that accurately reflects your business and is available for registration.
3. **Register a Trademark**: If your business name is not taken but is similar to an existing trademark, you can register a trademark to protect your brand. This will give you exclusive rights to use the name in Australia.
### Conclusion
Checking if a business name is taken is a crucial step in starting a new business in Australia. By using ASIC’s business name search tool and checking for similar names, you can ensure that your business operates under a unique and distinct identity. If your chosen name is taken, you can choose a different name or negotiate with the existing business owner. For more information on registering your business name, visit [register.biz.au](https://register.biz.au).
