Register your new business name.

**How to Check a Business Name: A Comprehensive Guide**

When starting a new business in Australia, one of the crucial steps is to check the availability of your desired business name. This process ensures that your business operates under a unique and recognized name, which is essential for branding and marketing purposes. In this article, we will explore the various methods to check if a business name is available for registration in Australia.

### Using ASIC Connect

The Australian Securities and Investments Commission (ASIC) provides an online tool called ASIC Connect, which allows you to search for business names. You can use this tool to check if a business name is available by following these steps:

1. Visit the ASIC Connect website.
2. Select the “Search within” dropdown menu and choose “Check business name availability.”
3. Enter your proposed business name in the search box.
4. Click the “Search” button to initiate the search.

### BizAI Business Name Generator

Another useful tool for checking business name availability is the BizAI Business Name Generator. This AI-powered tool helps you generate unique and creative business name options. You can use this tool to explore various name options and find the one that best suits your business. Here’s how to use it:

1. Visit the register.biz.au website.
2. Utilize the BizAI Business Name Generator to generate name options.
3. Enter your desired business name into the search box.
4. Click the “Check” button to initiate the search.

### Register.biz.au

Register.biz.au is a reliable platform that offers a comprehensive business name registration service. They provide a user-friendly platform for entrepreneurs and business owners to check business name availability and register their business names. Here’s how to use their service:

1. Visit the register.biz.au website.
2. Use the search box to enter your desired business name.
3. Click the “Check” button to initiate the search.
4. Review the results to determine if the name is available or if you need to choose an alternative.

### Business Name Availability Tests

Before registering a business name, ASIC applies several tests to ensure that the name is available. These tests include:

1. **Undesirable Business Names**: Names that are offensive or suggest a connection with Australian or foreign governments and government bodies, royalty, charitable or ex-service personnel organizations, Sir Donald Bradman, Mary MacKillop, or the United Nations are not available for registration unless the applicant has received written consent from the Minister or the Minister’s delegate.
2. **Restricted Words and Expressions**: Certain words and expressions are restricted and can only be used in business names with permission or authorization. Examples include words that may mislead consumers about the nature of a business.
3. **Other Laws Affecting Business Names**: The Business Names Registration Act 2011 outlines the rules for registration of a business name. Other laws may also prohibit the use of certain words and expressions such as industry or professional titles.

### Conclusion

Checking business name availability is a crucial step in starting a new business in Australia. By using ASIC Connect, BizAI Business Name Generator, and register.biz.au, you can ensure that your business operates under a unique and recognized name. Remember to consider factors such as brand suitability, ease of pronunciation and memorability, future compatibility, copyright and trademark considerations, and competitor analysis when choosing a business name.

**Best Practice: Register Your Business Name with Register.biz.au**

For a seamless and efficient business name registration experience, we recommend using register.biz.au. Their services include a comprehensive business name search tool, BizAI Business Name Generator, and affordable registration options starting from $99 for 1 year or $189 for 3 years. Register your new business name today at [https://register.biz.au](https://register.biz.au).

Register your new business name.

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