Register your new business name.

**Look Up Business Names: A Comprehensive Guide to Registering Your Business Name in Australia**

When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your business operates under a recognized and distinct identity. In this article, we will explore the importance of registering a business name in Australia and provide a step-by-step guide on how to do it effectively.

### Why Register a Business Name in Australia?

Registering a business name in Australia is mandatory for all businesses that operate under a name other than their legal name. This includes sole traders, partnerships, and companies. The Australian Securities and Investments Commission (ASIC) requires businesses to register their names to ensure that they are not duplicated or infringe on existing trademarks. By registering your business name, you can protect your brand identity and maintain a professional image.

### How to Look Up Business Names

Before registering your business name, it is essential to check if the name you have chosen is available for registration. You can do this by using ASIC’s business names register or online tools and services that provide business name search functionality. For instance, Biz Australia offers a business name search tool that helps you check if your desired name is available for registration.

### Steps to Register Your Business Name

To register your business name, follow these steps:

1. **Choose a Business Name**: Brainstorm a name that reflects your business idea, is memorable, and easy to spell and pronounce. Ensure that the name is not similar to any existing business names or trademarks.
2. **Check Name Availability**: Use ASIC’s ‘check business name availability’ tool to see if the name is free to register. This step helps you avoid duplicating an existing business name or infringing on any trademarks.
3. **Apply for an ABN**: You need an Australian Business Number (ABN) before you can register your business name. If you don’t have one, you can apply for it online via the Australian Business Register.
4. **Complete the Registration Form**: Once your chosen business name is confirmed as available, you can complete the online application form on the ASIC Connect section of the ASIC website. During this process, you will need to provide details about your business structure and the business owner or owners.
5. **Pay the Registration Fee**: There are fees associated with registering a business name. These vary depending on whether you are registering the name for one year or three years. Once you have filled out the form, you will be prompted to pay the registration fee.
6. **Review and Submit**: Review all the information you have entered for accuracy, and then submit your application. ASIC will then review your application, and if approved, you will receive a record of registration and your company name will appear on the ASIC’s business names register.

### Tips for Choosing the Right Business Name

Choosing the right business name is crucial for the success of your business. Here are some tips to help you choose the best available business names:

1. **Make it Memorable**: Choose a name that is easy to remember and pronounce. This will help your customers associate your business with your brand.
2. **Keep it Short**: Opt for a shorter name that is easy to spell and type. This will make it easier for your customers to find your business online.
3. **Check for Trademarks**: Ensure that your chosen name is not already a trademarked name. You can check the Australian Trade Marks Office (ATMO) database to verify this.
4. **Check for Domain Name Availability**: Register a domain name that matches your business name. This will help you establish a professional online presence.

### Conclusion

Registering a business name in Australia is a crucial step in establishing your brand identity. By following the steps outlined above and avoiding common mistakes, you can ensure that your business name is unique, protected, and legally compliant. For a hassle-free and efficient business name registration process, we recommend using “register.biz.au” to look up business names and register your new business name today. Visit [https://register.biz.au](https://register.biz.au) to learn more about their services and register your business name today.

Register your new business name.

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