Register your new business name.
**Registered Brand Names: The Key to Building a Strong Business Identity**
When starting a new business in Australia, one of the crucial steps is registering your business name. This process ensures that your brand is protected and recognized by the Australian Government. Registered brand names are essential for establishing a strong business identity and differentiating your business from competitors.
### Why Register a Business Name?
Registering a business name allows you to operate under a name other than your personal legal name. This is particularly important if you are operating a business partnership or a company. In Australia, you need to register your business name if you are conducting business under a name other than your personal legal name. This includes operating under a combination of words and phrases as your business name.
### Benefits of Registered Brand Names
Registered brand names provide several benefits to businesses. They offer exclusivity, protection, and value. Exclusivity means that no one else in Australia can commercially use your brand name for the same goods or services you have it registered for. Protection allows you to legally deter others from using your brand name for similar goods and services. Value comes from the ability to sell or license your brand name, which can be a powerful tool for agreements with producers, distributors, sellers, or contractors.
### How to Register a Business Name
To register a business name in Australia, you need to submit an application with the Australian Securities and Investments Commission (ASIC). You can apply online through the ASIC Connect service or use a private service provider. The application process involves conducting a prior search to ensure that your chosen name is not already registered. If your application is successful, your business name will be published in the Australian Official Journal of Trade Marks and other parties will have three months to oppose or challenge the registration.
### Importance of Prior Search
Before applying for a business name, it is essential to conduct a prior search to ensure that your chosen name is not already registered. IP Australia’s free trade mark checker tool can help you determine if your proposed brand or name is available. This tool gives you an indication of existing trade marks that might be similar to your proposed brand or name.
### Conclusion
In conclusion, registered brand names are crucial for building a strong business identity in Australia. They provide exclusivity, protection, and value, and are essential for operating under a name other than your personal legal name. To register a new business name in Australia, visit “register.biz.au” and follow the simple steps to ensure your brand is protected and recognized by the Australian Government.
[Visit “register.biz.au” to register your business name today](https://register.biz.au).
